The Future Of Gazzellie

Each of us is our own brand. Yes, we’re humans and people too, but we also represent ourselves during every interaction with every other person.

It is from that lens, thinking of myself as a brand, in which I write this.

Ellie Pell the brand.

Gazzellie

There are a few ways to grow a podcast, a video series, or a brand. I’ve been thinking about how to best help build both Hamstrings and Heartstrings and the Trails Collective. I want to put more attention towards those pursuits because I believe in them and they’re fun. Initially, I began putting energy into those platforms specifically instead of my own, because I believed direct energy would produce a greater result.

However, I now believe my time is best spent with a focus on my personal content, that also links to and mentions the other things consistently. Looking at the numbers, my following is larger and therefore more eyes are on it. If I want something to grow, the more eyes the better.

This makes logical sense to put it this way, however my imposter syndrome has prevented me from making any real effort in that area. I don’t like making projects that I work on with others mostly about me. I want it to be about us. About the community. I feel very uncomfortable in the spotlight most days. I feel uncomfortable with social media when I think about it like this.

I really just want to connect with people, laugh and share a life, regardless if people read it. I trend to want to think of my social media being for me. It is, but when used in the right way, it can be so much more.

Going forward, I want to use my space both for connection and personal relationships, but also as a mediator between the great people I work with and my friends/followers. I am so lucky to get to work on such great stuff and meet some amazing people. I get to share them with everyone who reads and follows me. How incredible is that?

Please check out a few new menu options, all things I work on:

The Trails Collective - United by trails, we are a community

TC Interview Series - Meet the North East Elites

Hamstrings and Heartstrings - Talking to Chris is the highlight of my week, we share stories, tips, food and more! If you like my stuff, you’ll love this even more!